Meet Right at Home
Right at Home UK is a privately owned business that provides premium-quality care services to adults and older individuals, enabling them to maintain independence while receiving personalised support. They operate across 80+ franchise locations and have their headquarters in Liverpool, where their central services (including marketing) team is located.
Recruitment Opportunities
They have worked with a small and efficient in-house marketing team and external agency support for several years. Substantial growth on the horizon prompted the decision to bring more marketing specialities in-house.
The challenge emerged in sourcing top-tier digital and marketing talent in a competitive landscape, particularly in Liverpool, amidst the allure of neighbouring Manchester’s digital marketing prominence.
The Marketer Approach:
Martin Hartshorne, our expert marketing recruiter, embarked on a strategic journey, meticulously exploring each role’s intricacies, and defining both immediate job requirements and long-term career prospects. This approach ensured the right fit for Right at Home UK’s future growth trajectory.
Using a blend of headhunting techniques and strategic outreach, Martin sought candidates embodying the right experience and a passion for growth and ambition. Recognising the unique demands of franchise marketing, Martin focused on top-tier candidates adept at transitioning skills to suit the nuances of healthcare and franchise marketing.
Key to attracting the right people was educating them on the value proposition and employer solid brand. And demonstrating the growth trajectory of the company and the opportunities that came with that.
The Recruitment Result:
Through meticulous candidate profiling and tailored engagement, Martin successfully placed a Digital Marketing Co-ordinator, Marketing Manager, and Paid Media manager within Right at Home UK’s Liverpool operations. He’s also working on some additional roles to bolster the team further.
Martin’s strategic recruitment efforts bore fruit with tangible results. Right at Home UK experienced a remarkable 100% increase in the size of its internal marketing team.
Moreover, the transition to an in-house marketing team enabled the organisation to deliver a strong marketing ROI by reducing costs associated with external agencies. By developing an in-house team, Right at Home UK has fortified its capacity to protect and amplify its brand with greater autonomy and success.
